Audiences

📄️

Creating and Using Audiences

The Audiences solution is a comprehensive framework that empowers businesses to create, manage, and activate dynamic customer segments with precision and agility. By combining behavioral, demographic, and transactional data, this module enables the delivery of personalized experiences and…

📄️

Creating a Data layer [CCDP]

As mentioned in the Data Layer Overview, most organizations typically require only a single data layer. However, additional data layers can be created to support specific needs, such as distinct brands or customer-facing identities with separate dataset inputs or cases where resulting attributes…